Built by the people who’ve lived it

Shelby has spent the last 20 years inside the reality of the logistics that make events possible. She knows what it feels like when five systems don’t talk to each other & the numbers never quite add up. After years of building high-impact events across sports, entertainment, brand activations & corporate environments, one thing became clear: event teams are operating at an elite level with infrastructure that hasn’t evolved with them.

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KNO Events was built to change that. Shelby’s focus isn’t just on better tools — it’s on building the operational backbone event teams deserve.

Anna has spent more than 17 years creating and producing events around the world, spanning sports, entertainment, hospitality and technology. Her experience ranges from global programs surrounding the UEFA Champions League, Rugby World Cup and GRAMMY Awards to enterprise conferences, executive gatherings and brand experiences, giving her a deep understanding of what it takes to turn ambitious ideas into exceptional experiences.

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As Co-Founder & President of KNO Events Collective, Anna leads the strategy and delivery of our event services, bringing together experienced event professionals and the technology behind KNO Events to give organizations the expertise and support they need. Her approach combines operational excellence with thoughtful experience design, grounded in a belief that the best events do more than run smoothly — they create meaningful connections and move businesses forward.

Jane is a 30+ year media, digital, and advertising executive and CEO of Rain, a 250-person growth-focused agency driving integrated brand and performance outcomes for leading enterprise and disruptor brands, including Shopify, Dr. Squatch and Humana.

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She is a nationally recognized expert in performance-driven brand growth, a 2021 Cynopsis Top Woman in Media, and an active advisor and board member supporting women-led businesses, including Xcelerate Women, SheScales, and Leavened.

Rian is a seasoned technology leader with experience spanning bootstrapped startups to Amazon, bringing a deep understanding of technology’s possibilities and pitfalls in today’s AI-driven landscape.

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Over the past three decades, he has led teams across retail, media,and advertising, working with organizations including The New York Times, Hewlett-Packard, and First Republic Bank. He brings deep expertise in architecture, infrastructure, and platform development.

Sara is a founding team member at Leavened focused on product development, with 25+ years of experience in performance marketing, media, and data analytics. She has led strategic planning and analytics for top agencies including FCB, Wunderman, McCann, and Publicis, working with global brands such as Google, Microsoft, Adobe, and Toyota.

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She also co-founded a digital and CRM agency that was later acquired, and her work has earned industry recognition including an AAF Addy, a ONE Show Interactive Award, and multiple DMA ECHO awards.

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